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Digital Marketing Course

Categories: Craft
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About Course

This practical Digital Marketing course provides learners with the essential knowledge and skills needed to promote businesses, products, and services through digital channels. The course covers SEO, social media marketing, content marketing, email marketing, online advertising, analytics, and AI-powered marketing tools. Learners will gain practical skills to develop and manage effective digital marketing campaigns.

What Will You Learn?

  • Understand the fundamentals of digital marketing.
  • Develop effective digital marketing strategies.
  • Conduct basic keyword research and SEO.
  • Create engaging social media and content marketing campaigns.
  • Understand email marketing and online advertising.
  • Use digital analytics and KPIs to measure campaign performance.
  • Apply AI tools to support digital marketing activities.
  • Develop a practical digital marketing campaign.

Course Content

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Digital Marketing channels
  • Customer journey and digital funnel
  • Topic 1
  • Design Inspiration Board

Topic 4: Social Media Marketing

Topic 3: Search Engine Optimization (SEO)

Topic 2 Website & Landing Pages

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